good pricing policies - sell every item for the maximum price
Everything you do is going to be examined by a potential buyer, but the price is the part that is emphasized the most and matters the most. People go online to find better deals and find more options than would normally be available in a brick and mortar store. If you can’t compete, you will die out.
This site sold for a high price because it attracted attention and bids
through a low, competitive starting price. People want the chance
to get a good deal.
The main idea behind pricing is that both you and the buyer get the best deal possible; indeed, this is the idea that eBay was founded around.
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Keep starting prices for auctions very low – in my experience there isn’t any reason to start most standard auctions with a price other than $0.99. Low starting prices encourage bids, and people will believe they have a very good chance of getting a good deal. High starting prices aren’t generally useful; the item will sell for what it sells for.
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Never use reserve prices – Not unless you are selling something like an airplane. The buyer has no idea what the acceptable price will be and will likely think it’ll be too high since you aren’t even willing to let it be known. Also, potential buyers will feel like they are wasting their time when their bids count for nothing.
The reserve price on this completed listing resulted in its failure to
sell.
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Pad your shipping prices – We all know the work that goes into packaging and shipping an item, so you should charge for it. Research shipping costs than make the final S&H price a few dollars more than the actual postage cost is. This will add up over time. If the item is especially big, expensive, or being shipped to a foreign country, a bigger pad may be acceptable.
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Don’t select a lot of additional features – eBay allows you to purchase additional features like highlighting your listing or making it a feature listing; these items really aren’t useful for most auctions unless you are selling something considerably expensive. They cost money, and the money adds up.
Some of
the available listing upgrades. These are expensive and aren't
useful for the vast majority of items.
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Have a ‘No Returns’ policy – This does not alleviate you from having to describe your item accurately, but it will discourage people from returning items they buy from you simply because they decide they don’t like it; eBay does not require you to accept returns. Of course, if there is some legitimate problem, you can decide whether you might want to periodically accept a return for that. Whenever a buyer returns an item, they should definitely pay for the return shipping.
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